Launch Your Inner Entrepreneur: 10 Mindset Shifts for Women to Take Action, Unleash Creativity, and Achieve Financial Success

Charlene Walters

McGraw-Hill Professional Publishing, 2021

Agent: Suzy Evans

Practical, specific advice and strategies to help women develop an entrepreneurial mindset

Entrepreneurship has always skewed male—from availability of funding to how-to books that assume a primarily male audience. And yet, 36% of all small business or franchise owners are women, and there are 13 million female-owned businesses contributing to more than $1.8 trillion in revenue. Now, with a fast-changing economy making traditional employment unsteady, there’s never been a better time for becoming a “fempreneur.” 

In Launch Your Inner Entrepreneur, Charlene Walters provides the tools you need to successfully launch and grow your side hustle, start up, or small business. As a mentor on Entrepreneur magazine’s “Ask an Expert” forum and developer of a digital entrepreneurship MBA program, Walters knows what you’re facing—and can help you avoid common mistakes, find your niche, build up your personal brand and reach your entrepreneurial goals. 

You’ll find the practical, real-world advice necessary to create the opportunities you want by embracing ten Mindset Shifts, including:

  • Embracing an Entrepreneurial Attitude
  • Cultivating Financial Confidence
  • Branding and Building Presence
  • Leveraging Social Media Options
  • Leading Your Startup
  • Going into Growth Mode
  • Rebooting, Repeating, and Avoiding Burnout Along the Way

Packed with smart tips and hard-won wisdom, Launch Your Inner Entrepreneur concludes with a special bonus section, the Fempreneur Action Plan—which includes a business concept and planning worksheet, visual brand style guide, resilience and setback survival exercise, and more—to help you put the Mindset Shifts into action, now.


“Charlene Walters offers actionable advice to help female entrepreneurs build their confidence, manage their time, and find the resilience needed to make it through tough times. If you’re serious about growing your business, Launch Your Inner Entrepreneur will help you get there!”

Barbara Corcoran, Shark & Executive Producer of ABC’s “Shark Tank” and Founder of The Corcoran Group


“Charlene Walters has created the perfect guidebook to help every aspiring female entrepreneur and business owner develop the entrepreneurial mindset necessary to launch and grow their startup and thrive in business."

--Jason Feifer, Editor in Chief, Entrepreneur Magazine


"When it comes to becoming a successful entrepreneur, so much of it has to do with developing the right attitude. Charlene Walters has put together an amazing book to help women on their journeys to becoming flourishing business owners by adopting the entrepreneurial mindset."

--Jon Steinberg, Founder of Cheddar News Channel and President of Altice News & Advertising


“Part entrepreneurship playbook, part women’s empowerment guide, Launch Your Inner Entrepreneur is full of hacks to help female founders push boundaries in business and life. Intermingled with tips and motivation, Charlene Walters also serves up some laughs along the way. A must-read for fempreneurs.”

Christine Michel Carter, Senior Contributor, ForbesWomen and The #1 Global Voice for Working Moms


"When it comes to entrepreneurship, mindset is a critical factor in success. Charlene Walters is the first to identify all of the common trouble spots for women entrepreneurs—and to offer actionable solutions that really work to overcome each problem area. This indispensable guidebook will equip and empower women in business with the mental strategies they need to beat the odds, creating a startup that grows and thrives. Highly recommended!"

Robin Madell, Contributing Writer, Business Insider and U.S. News & World Report


"Charlene Walters has delivered an essential tool for women everywhere who want to unleash their entrepreneurial spirit. Entrepreneurship is a mindset, and Charlene takes a practical, educational, and entertaining approach to helping women develop the mindset they need to succeed at the highest level."

Jeff Hoffman, Serial Entrepreneur from,, and, Chairman of the Global Entrepreneurship Network


“Smart and timely, Launch Your Inner Entrepreneur helps women step up, take initiative and grab their spot as savvy entrepreneurs! Kudos to Charlene Walters for compiling this engaging and enlightening book for women everywhere.”

Liz Montgomery, Author, Oprah Magazine Insider and Consultant


"In a positive and relatable way, Charlene Walters acts as a mentor and motivator delivering just the push needed to help women kick ass along their entrepreneurial path! I highly recommend Launch Your Inner Entrepreneur!"

Dawnmarie Deshaies, CEO, Author and New York Weekly Top 15 Podcaster of 2020


“I want to give a copy of this book to every woman entrepreneur I have worked with. Charlene Walters doesn’t just focus on what holds us back as women entrepreneurs, but she shares with us real life examples of how to overcome these hurdles. This book is inspiring!”

--Jennifer Murphy, Director, Connecticut Center for Entrepreneurship & Innovation